Facebook Revenue and Usage Statistics (2022)

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To maintain a hold of the each age demographic, Facebook has made smart acquisitions over the last decade. It acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $16 billion. It also acquired Oculus for $2 billion in 2014, and is now in the leader in the low-cost VR market,

Facebook probably needs no introduction; nonetheless, here is a quick history of the company.

The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student at Harvard University, in early 2004. TheFacebook, as it was then known, was originally intended to serve a digitised version of the ‘face books’ held by Harvard’s various colleges, which were paper directories containing images and personal information about students.

Initially limited to Harvard, Facebook expanded to include students at other elite US universities, before branching out to all universities and high schools in the US and Canada. In 2006, it was finally decided to open the site up to the general public.

Over the years Facebook has expanded to include multimedia content and sharing content initially posted by others on Facebook or elsewhere. All stuff that seems rudimentary to us now, but at the time were pioneering innovations from Facebook and other members of that first post-MySpace wave of social networks.

Private message functionality eventually became standalone app, Facebook Messenger, though is still part of the desktop site. Users can also upload pictures and tag those that appear on them. These photos go on the user’s profile, which is full of information about their life, connections and events.

It is around these purported interests that Facebook segments its audiences for its core revenue generator: advertising. The sheer number of Facebook users around the world means that the app offers one of the most comprehensive and diverse advertising audiences of the digital age.

Facebook and Google have what some call a “duopoly” on online advertising. In 2019, the two companies controlled over 70 percent of the market. Facebook alone accounts for about a quarter of all online advertising.

As Facebook has grown up, so has its audience. What was once a website (and then app) for teenagers has become more and more a place for people of all ages, but mainly those age above 25 years old. Instagram, Snapchat and TikTok have become the new “cool” apps for teenagers.

 

To maintain a hold of the each age demographic, Facebook has made smart acquisitions over the last decade. It acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $16 billion. It also acquired Oculus for $2 billion in 2014, and is now in the leader in the low-cost VR market, which Zuckerberg sees as the gateway to Facebook’s “metaverse”.

As Facebook has grown up, it also has had to deal with a lot of issues which have stemmed from the platform’s enormous reach. Facebook was accused of not doing enough to stop political advertising and predatory campaigning on Brexit and the 2016 US Presidential Elections, which led to the 2017 Cambridge Analytica scandal.

It has also been accused of changing its algorithm in ways that improve retention and usage, but at the cost of radicalising its userbase and promoting conspiracy theories and misinformation. In 2019, Facebook also found that its platform was being used for human trafficking in the Middle East, which nearly led to it being banned off the iOS App Store.

Facebook has always argued that while it does suffer from these issues the most popular social network in the world, it has improved society and helped billions of people connect and reconnect with friends and family.

We have collected data and statistics on Facebook. Read on below to find out more.

Facebook key statistics

  • Facebook generated $85.9 billion revenue in 2020. Approximately $60 billion came from the Facebook app
  • $40.5 billion of Facebook’s revenue is generated in US Canada, despite only 10% of users being based in that region
  • In 2020, Facebook had an operating profit of $32.6 billion
  • Facebook has been downloaded over five billion times

Facebook overview

Launch date4 February 2004
HQMenlo Park, California
PeopleMark Zuckerberg (CEO, co-founder), Sheryl Sandberg (COO), Chris Cox (CPO) 
Business typePublic (NASDAQ:FB)
IndustrySocial networking

Facebook revenue

 

Facebook annual revenue

YearRevenue
2010$1.97 billion
2011$3.71 billion
2012$5.08 billion
2013$7.87 billion
2014$12.4 billion
2015$17.9 billion
2016$27.6 billion
2017$40.6 billion
2018$55.8 billion
2019$70.6 billion
2020$85.9 billion

Facebook ad revenue by region

YearUS CanadaEuropeAsia-PacificRest of World
2015$7.2 billion$3.4 billion$2.3 billion$1.5 billion
2016$12.9 billion$6.2 billion$4 billion$2.4 billion
2017$19.4 billion$9.7 billion$6.7 billion$4 billion
2018$26.4 billion$13.5 billion$9.5 billion$5.4 billion
2019$33.4 billion$16.7 billion$12.5 billion$6.8 billion
2020$40.5 billion$20.4 billion$15.4 billion$7.6 billion

Source: Company data 

Facebook profit

YearOperating profit
2010$1.03 billion
2011$1.75 billion
2012$0.53 billion
2013$2.8 billion
2014$4.99 billion
2015$6.22 billion
2016$12.4 billion
2017$20.2 billion
2018$24.9 billion
2019$23.9 billion
2020$32.6 billion

Facebook MAUs

 

Facebook annual MAUs

YearMonthly active users
2008100 million
2009242 million
2010482 million
2011739 million
2012955 million
20131.15 billion
20141.31 billion
20151.49 billion
20161.71 billion
20172 billion
20182.23 billion
20192.41 billion
20202.7 billion
20212.9 billion

Note: Values are taken from Q2 of each respective year 

Facebook MAUs by region

YearUS CanadaEuropeAsia-PacificRest of World
2017236 million360 million756 million654 million
2018241 million376 million894 million723 million
2019244 million385 million1 billion782 million
2020256 million410 million1.14 billion892 million

Note: Values are taken from Q2 of each respective year 

Source: Company data

Facebook MAUs by country

YearUsers
India320 million
United States190 million
Indonesia140 million
Brazil130 million
Mexico93 million
Philippines83 million
Vietnam68 million

Sources: Hootsuite / WeAreSocial

Facebook DAUs

 

Facebook annual DAUs

YearMonthly active users
2011417 million
2012552 million
2013699 million
2014829 million
2015968 million
20161.12 billion
20171.32 billion
20181.47 billion
20191.58 billion
20201.78 billion
20211.91 billion

Note: Values are taken from Q2 of each respective year 

Facebook.com traffic

MonthTraffic
Oct 2026.1 billion
Nov 2025.5 billion
Dec 2025.3 billion
Jan 2123.1 billion
Feb 2120.3 billion
Mar 2122.5 billion
Apr 2121.5 billion
Jan 2122.3 billion
Feb 2122.0 billion
Mar 2122.5 billion
Apr 2122.0 billion

Source: SimilarWeb

Facebook downloads

YearDownloads
2017660 million
2018710 million
2019685 million
2020985 million

Source: Sensor Tower

Facebook age demographics

Age groupPercentage of users
13-175.9
18-2423.8
25-3431.6
35-4416.9
45-5410.5
55-646.4
65+4.9

Sources: Hootsuite / WeAreSocial

Facebook gender demographics

GenderPercentage of users
Female43.2
Male56.8

Sources: Hootsuite / WeAreSocial

Facebook device usage

DevicePercentage of users
Desktop only1.7
Desktop and mobile17.3
Mobile-only81

Sources: Hootsuite / WeAreSocial

Facebook page content types

Content typePercentage of posts
Photos35.6
Videos15.1
Links47.2
Status2.1

Sources: Hootsuite / WeAreSocial

Facebook vs social apps: users

 

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