TikTok Revenue and Usage Statistics (2022)

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ByteDance had prior experience on running wildly popular apps, as the operator of AI-powered news aggregation platform Toutiao. Zhang Yiming, the founder and CEO of ByteDance, incorporated a similar AI-platform into TikTok, which is able to identify a user’s interests and feed them more

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year.

Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all types of viewers.

ByteDance had prior experience on running wildly popular apps, as the operator of AI-powered news aggregation platform Toutiao. Zhang Yiming, the founder and CEO of ByteDance, incorporated a similar AI-platform into TikTok, which is able to identify a user’s interests and feed them more relevant videos.

 

While many Chinese apps have failed to succeed outside of China, most notably Tencent’s WeChat, TikTok managed to push itself into the overseas market through the acquisition of Musical.ly in November 2017 for $1 billion. This added 80 million users, mostly in the US, which TikTok then imported to its own platform.

From there, TikTok snowballed into the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. Even though it only launched in 2017, TikTok was the seventh-most downloaded app of the 2010s, and looks to be a true competitor against Facebook’s grip on social networking in the West.

Even with this stellar growth, TikTok has faced several controversies. In 2019, India and Pakistan banned it for “morality issues”, with both bans being rescinded after a while. India banned the app again in June 2020, along with a spate of other Chinese-based apps, as tensions between China and India heightened.

India upheld the ban in January 2021, which has led to several other TikTok-clones taking over market share in the country. TikTok also faced having to sell its operations in the US to a holding company, which would have been controlled by Walmart and Oracle. However, President Trump’s executive order has been canned by the Biden Administration.

Even with the slowdown in downloads due to India’s ban and both Facebook and Snapchat launching clones of TikTok, the app remains one of the fastest growing in the world. It is expected to surpass 1 billion monthly active users by the end of 2021.

We have collected data and statistics on TikTok. Read on below to find out more.

TikTok key statistics

  • TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year
  • TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.5 billion by the end of 2022
  • In China, TikTok is accessed by over 600 million users daily
  • TikTok has been downloaded over three billion times

TikTok overview

Launch dateSeptember 2016 (China); September 2017 (International)
HQBeijing, China 
PeopleZhang Yiming (ByteDance CEO), Shouzi Chew (TikTok CEO), Vanessa Pappas (COO, TikTok)
Business typePrivate, subsidiary
OwnerByteDance
IndustryVideo-sharing

TikTok revenue

 

TikTok annual revenues

YearRevenue
2017$63 million
2018$150 million
2019$350 million
2020$1.9 billion
2021$4.6 billion

Source: TikTok Report

TikTok users

 

TikTok annual users

YearUsers
201765 million
2018133 million
2019381 million
2020700 million
20211 billion

Note: Values are monthly active users in Q2 of the respective year 

Source: TikTok Report

TikTok users by region

YearSouth-East AsiaNorth AmericaLATAMEurope
201862 million28 million3 million21 million
2019130 million55 million10 million52 million
2020198 million105 million64 million98 million

Source: TikTok Report

Douyin users

YearUsers
2017105 million
2018220 million
2019320 million
2020600 million

Source: CNBC

TikTok downloads

 

TikTok cumulative downloads

YearDownloads
2017130 million
2018750 million
20191.5 billion
20202.6 billion
20193.3 billion

TikTok age demographics

AgePercentage of users
Under 1828
19-2935
30-3918
39+19

Note: These are global values. Individual country demographics are available in the TikTok Report

Source: App Ape

TikTok gender demographics

GenderPercentage of users
Female59
Male39
Other2

Sources: App Ape, Bloomberg

TikTok engagement by country

YearUsage per day (minutes)
United States68
United Kingdom60
France60
Norway74
Poland68

Sources: Bloomberg, Sensor Tower

TikTok vs social apps: users

 

Want to learn more about social apps? Check out our Social App Report

TikTok FAQ

What is TikTok’s global internet penetration?

TikTok is used by 18% of global internet users aged 16 to 64 (GlobalWebIndex)

What countries is TikTok most popular in?

Outside of China, TikTok’s largest markets are the US, Indonesia and Brazil

How many users did TikTok have in India before it was banned?

TikTok had 190 million users in India, making it the app’s second largest market behind China

How many times has TikTok been downloaded?

TikTok reached 3 billion downloads in June 2021. It was the seventh-most downloaded app of the 2010s (App Annie)

What is TikTok’s peak quarterly downloads?

TikTok had 315 million downloads in Q1 2020, which is a record for quarterly downloads not including Chinese third-party app stores (SensorTower)

What is TikTok’s rating?

TikTik was the most positively reviewed app in the US in 2020, with 88% positive reviews (SensorTower)

How many marketers plan to use TikTok?

14% of marketers plan to up their spend in 2021 (HubSpot), however only 3% see it as the most effective social media channel (CivicScience)

What is TikTok’s valuation?

TikTok was valued at $50 billion by investors in 2020 (Reuters)

What is ByteDance’s valuation?

ByteDance was last valued at $180 billion, however trading in private markets has exceeded $350 billion (SCMP)

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